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The ad, which features two poorly groomed morons floating around in a human canoe while pointing at things, has all the earmarks of being a product of individuals who are completely and utterly out of touch with the market with whom they want to connect. Any of the 40 million watching December’s Game Awards, or the countless others in the cross-hairs of Google’s targeted advertising on YouTube, have by now had their intelligence insulted by Google’s inexplicably bad advertising for their game streaming service.
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